Dynamic Creative Optimization
Turn changing data into ads that keep up.
EasyAd connects your data, approved templates and campaign rules to create, update and distribute on-brand ads across channels. When a price, product, listing or message changes, the relevant creative changes with it.
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Why automate?
More campaign variations should not mean more production.
Products change. Prices move. Locations multiply. Channels require different formats. EasyAd turns these moving parts into one repeatable workflow.
Changing data
Keep prices, products, listings and campaign content current without rebuilding each ad.
More formats
Create the sizes and versions required by your selected channels from one approved setup.
Local variations
Adapt content by product, location, audience or campaign without producing every version separately.
Repetitive production
Let automation handle repeated execution while your team focuses on strategy, creative and approvals.
How it works
DCO, explained simply.
Dynamic creative optimisation uses connected data and predefined creative rules to assemble relevant ad variations automatically. Instead of building every product, format or local version by hand, your team creates the system once and lets the data drive the variations.
1
Connect your data
Link your own or third-party data source.
2
Generate ads
Dynamic ads are created automatically.
3
Distribute
Campaigns publish across channels.
4
Stay updated
Ads refresh as your data changes.
Control by design
Automate the repetition. Keep control of the brand.
Your team decides what can change, what must remain fixed and what requires approval. EasyAd handles the repeated execution within those rules.
Approved design
Set the layouts, type, colours and mandatory elements before campaign production begins.
Creative rules
Define which products, messages and assets can appear together.
Fallback content
Decide what should happen when data is missing, unavailable or outside the campaign rules.
Review and approval
Keep human approval where it matters and automate the steps that do not need manual attention.
Beyond production
From creative production to campaign performance.
Create the campaign versions, distribute them across supported channels and follow delivery and results from one connected workflow.
Distribute across channels
Publish the required formats to the channels included in your EasyAd setup without rebuilding the campaign for each placement.
See performance in one place
Follow impressions, clicks, CTR and campaign results across channels from one dashboard.
Find what is driving results
Compare creatives, products and messages to identify what deserves attention.
Improve the next campaign
Turn campaign results into clearer decisions for future creative, media and product selection.
Want to know more?
See how EasyAd turns changing data into current, on-brand advertising across every relevant format and channel.