From vehicle data to live advertising

The challenge

Sandegruppen needed a more efficient way to advertise a fast-changing inventory of used cars. Each vehicle required accurate information, consistent creative and relevant media coverage, without the team having to create and manage every ad manually.

The solution

EasyAd connects directly to Sandegruppen’s vehicle data through an API. Details such as make, model, year, engine type and price are automatically added to approved ad templates, creating campaign-ready ads for the vehicles currently available.

When the inventory changes, the affected ads are updated automatically, helping the campaign reflect the vehicles and information available at that time.

The outcome

From one automated workflow, Sandegruppen can promote its used-car inventory across selected national, regional and local news media, as well as social channels.

The media mix and budget allocation are tailored to Sandegruppen’s objectives, giving the team control over where the ads appear and how the investment is distributed.

The result is less manual production, a faster route from inventory to live advertising and more time for the team to focus on customers and sales. For potential buyers, it means clear, current vehicle ads that make relevant cars easier to discover.

Beyond used cars

The same workflow can support a wide range of inventory-based categories, including new and used cars, boats, caravans and trailers.

By connecting existing product data to EasyAd, businesses can turn changing inventory into current advertising, without rebuilding every ad by hand.