From event data to live advertising.

The challenge

Stavanger Konserthus offers concerts, performances and cultural events throughout the year. With new events and changing schedules, keeping advertising up to date can mean repeated production work.

The team needed a more efficient way to promote upcoming performances, without creating and updating every ad manually.

The solution

EasyAd connects directly to Tixly, the ticketing system used by Stavanger Konserthus. Event details such as images, titles, dates and times are automatically added to branded ad templates, creating dynamic carousels that showcase multiple performances in a single ad.

When event information changes in Tixly, the ads can update automatically, helping the advertising reflect the latest programme details.

Each performance links directly to ticket booking, while a separate button lets audiences explore the full programme. The ads appear across selected digital media placements, with formats adapted for desktop and mobile.

The outcome

Stavanger Konserthus can use the event information it already maintains in Tixly to power its advertising, reducing manual production and the need to update the same details in multiple places.

For audiences, the carousel provides a simple way to browse upcoming performances, with a direct path from discovering an event to booking tickets.

Beyond concert venues

The same approach can support theatres, festivals and other event organisers with changing programmes.

By connecting existing event data to EasyAd, teams can keep their advertising current without building every ad from scratch.