Campaign optimisation

Make every impression more relevant.

EasyAd combines live performance, content context, campaign data, weather, time and location to optimise what is shown, where it appears and how delivery is prioritised.
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Five ways to optimise

Optimisation happens at more than one level.

EasyAd can optimise the content, context, timing, location and delivery behind a campaign.
Performance with Adapt
Performance with Adapt
Shift delivery towards stronger-performing products, creatives and messages.
Contextual relevance
Contextual relevance
Match eligible ads with the meaning of the content around them.
Dynamic creative
Dynamic creative
Keep prices, stock, listings and campaign content current using connected data.
Weather and time
Weather and time
Activate the most relevant products or messages when conditions change.
Geo-targeting
Geo-targeting
Adapt campaigns by market, region or local area.
AI-driven performance optimisation

Meet AdApt.

AdApt is EasyAd’s proprietary AI engine for live campaign optimisation. It monitors how eligible products, creatives or messages perform, then shifts impressions and budget towards stronger-performing combinations within the rules you set.

Choose the outcome that matters for the campaign such as click-through rate or return on ad spend. AdApt re-evaluates delivery as new performance data arrives.

Monitors live performance

AdApt optimises towards one selected goal, such as CTR, number of sales or ROAS.

Prioritises stronger combinations

Delivery is shifted towards the eligible combinations contributing most effectively to your selected objective.

Works within your rules

Budgets, products, creative options and campaign limits remain defined by your team.

Responds as performance changes

AdApt continues to assess the campaign rather than relying on one early result.

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Contextual relevance

Match the message to what people are reading.

EasyAd uses language models to understand the subject and meaning of an article, then compares it with your eligible campaign content. The result is a product or message that fits the surrounding context more closely.

The contextual match is based on the content being read not on a third-party cookie or personal profile.

Understand the article

Large language models analyse the article’s topic, meaning and context.

Compare the content

Vector search compares the article with eligible products, messages and campaigns.

Select a relevant match

EasyAd chooses the campaign content most closely aligned with the page.

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Dynamic creative optimisation

Keep every creative current.

EasyAd connects live product feeds, listings and campaign data to approved templates. When a price, stock level, product detail or message changes, the affected ad versions update automatically.
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Current content

Use connected data to keep products, prices, offers and availability accurate.

Consistent creative

Apply the same approved design rules across formats, products and local variations.

Cleaner product imagery

EasyAd’s AI background remover isolates product images and prepares them for consistent use across any layouts.

Live triggers

Respond to the moment and the market.

Use environmental, temporal and location signals to change what a campaign shows. EasyAd can activate, prioritise or replace content when defined conditions are met.
Weather and environment
Weather and environment
Use weather, temperature, UV or pollen data to determine which products and messages are most relevant. Example: Show umbrellas when rain is forecast, sunscreen when UV is high or allergy products when pollen levels rise.
Time-based triggers
Time-based triggers
Schedule products, offers and messages by hour, day, date or campaign moment without changing every ad manually. Example: Promote breakfast products in the morning, viewing reminders before an open house or time-sensitive offers before they expire.
Geo-targeting
Geo-targeting
Adapt products, listings and messages by market, region or local area using the location data available in your setup. Example: Promote nearby properties, relevant local stock or store-specific offers.
Customer example · Farmasiet

Allergy ads that respond to the pollen forecast.

When pollen levels rise, EasyAd automatically activates Farmasiet’s allergy campaign with relevant products and messaging. The ads appear in selected contexts when the message is most useful—without the team having to activate or update the campaign manually.
“We’re extremely pleased with EasyAd’s flexibility and the opportunities it gives us to make display advertising more relevant both through contextual placement and the use of weather data. The team is also highly service-minded and makes changes and adaptations very quickly. We would warmly recommend EasyAd to anyone looking to get more from their advertising budget.”

Silje Digerud

Senior Joint Marketing Manager and Board Member, Farmasiet

See which signals could improve your campaigns.

Show us your campaign objective, current setup and available data. We’ll map the optimisation methods that fit for your campaigns.
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